brand identity

/brand identity

The story of the NBA logo

By | August 25th, 2016|brand identity, Inspiration|

It was 1969. The National Basketball Association was locked in a bitter battle against its upstart rival, the American Basketball Association. At stake: fans, players, media — and millions of dollars. The NBA turned to Alan Siegel, founder of Siegel+Gale. Seeking inspiration, Siegel pored through the photo archives of Sport magazine. A particular photo of [...]

What Makes A Great Logo?

By | August 25th, 2016|brand identity|

Your Logo Should Identify Your Business Your logo should convey something essential about your business’ identity. The design should reflect your business’ personality, its attitude, its sense of style, professionalism or fun, or whatever it is your business is about. A well thought out logo will promote those qualities you want people to associate with [...]

Establish your business’ identity

By | August 25th, 2016|brand identity, Inspiration|

Your business's identity is essentially how you present yourself to customers and clients.  It's the vision you have for your business, its essence. It's also the beginning of your business's brand. And it shows itself through everything from your attitude to your logo. This guide looks at: Building an identity Choosing a name Creating your logo and design 1) Building [...]