The story of the NBA logo

By | August 25th, 2016|brand identity, Inspiration|

It was 1969. The National Basketball Association was locked in a bitter battle against its upstart rival, the American Basketball Association. At stake: fans, players, media — and millions of dollars. The NBA turned to Alan Siegel, founder of Siegel+Gale. Seeking inspiration, Siegel pored through the photo archives of Sport magazine. A particular photo of [...]

Establish your business’ identity

By | August 25th, 2016|brand identity, Inspiration|

Your business's identity is essentially how you present yourself to customers and clients.  It's the vision you have for your business, its essence. It's also the beginning of your business's brand. And it shows itself through everything from your attitude to your logo. This guide looks at: Building an identity Choosing a name Creating your logo and design 1) Building [...]

5 Ideas for Getting Creative With Friends

By | January 22nd, 2016|Inspiration|

Around here, we always get a burst of creative inspiration when our Instagram feeds light up with a friend’s #ladiesdrawingnight post; the growing trend of group doodling just does it for us. So we were extra-excited to learn that the originators of the phenomenon, a trio of crazy-talented artists, illustrators, and designers who began posting the products [...]